Steps to make your own app localisation winning in Korea

Steps to make your own app localisation winning in Korea

Take a look at greatest practise advice and app localisation ways of contact most consumers in Korea

Southern Korea possess very advanced level cellular infrastructures in the arena. People generally have 4G LTE services allowed on the cell phones, and 4G will come in around 70percent of the nation. Free wi-fi is often available in the big metropolitan areas also, so sounds and video clip online streaming gamble a big parts in people’s life.

Korea is actually placed near the leading with regards to app revenue, and the normal quantity of software set up here each year is probably the finest.

As an adult mobile marketplace, there’s an abundance of options for app developers either – with role-playing (RPG) and plan video games getting widely known. With the much opposition about however, you’ll must find techniques to cut through the noise and make certain your own app becomes seen.

Translating their app into Korean is vital, especially with regional developers dominating the marketplace. it is in addition really worth wrestling with ways the app or advertisements can make use of the interest in K-POP and Korean dramas.

Regarding individual devices, these are generally top-quality with sufficient storage, specially among the 20-40 age group. The universe collection is specially prominent right here, so think about catering for both a 16:9 and 18.5:9 proportion.

Let’s look closer at 7 key factors that can assist the software be successful in Korea.

1 Well-known games and app kinds


The most-installed games include activity and RPG, with RPG and approach winning call at terms of revenue. Recently, several most profitable ex-PC RPG app video games currently circulated by local designers, although global designers have likewise obtained significant development in multiple styles such technique, action, puzzles and recreations.

Video games customer care

Gamers expect fantastic support to aid respond to their particular queries or correct any problems obtained. Whether you want to promote support via a call hub, community control (Facebook, Naver Cafe, etc), you’ll surely must detail this in.

Games LiveOps

Korean players anticipate regular updates – referred to as LiveOps – to maintain their video games fresh and interesting. Usually, these are biweekly, month-to-month, or quarterly. The content of LiveOps might include run in-game occasions or adding different contents including a unique personality or event. Whatever you decide and decide, it’s vital that you work the LiveOps continuously, and market all of them through present social networks.

Buying and finance would be the most well known programs in Korea, in conjunction with pre-installed output apps. Dating apps additionally work, but this industry is actually packed with regional people, together with huge international brands are in reality today changing their technique to encourage personal knowledge without online dating. Health software will also be growing quickly, albeit from limited base – with no local member, this may be an excellent chance for an international designer. Finally, language education – especially English – is a significant marketplace in Korea, and keeps growing.

2 Rates

Whenever cost the application, make use of the Korean got (?) – not the $, ? or even the KRW which will be unusual for Koreans (although even easy to understand). We furthermore endorse creating your price look uncluttered. Like, eliminate decimal factors making use of ?1120 instead of ?1120.00. In addition, ?100 can be ?1,000, and $1 might be either ?1,000 or ?1,100.

Portable app membership design vs monthly installments

Customer understanding and count on of subscriptions is fairly reduced, and monthly premiums are the recommended cost solution. Lots of ?ndividuals are cautious with the ‘automatic payment’ characteristics of subscriptions, so be sure to inform you inside your registration screen or terms and conditions, that users can terminate anytime. Overall though, subscriptions take an upswing in Korea, so that it’s undoubtedly a technique for start thinking about for the app.

3 Transliteration

The vocabulary and build included in their software should-be regular and feel suitable every single situation. Right use of honorific code normally important in Korea.

4 Font, format, and graphical user interface

Typically, one Korean personality utilizes the equivalent space of two English characters, but this will probably vary. You’ll need to incorporate the correct utilization of programming too. For example, UTF-8, is essential to show fonts correctly.

Some developers change the duration of each range by adjusting the font size, but this will result in the phrase challenging to learn and/or graphical user interface seem unfinished. Usually work a visual review your own translations also. Dodum and Nanum fonts become suitable for basic need simply because they get the best readability. With the completely wrong font can also produce lost or busted book.

5 Localisation and culturalisation

Cultural styles in Korea changes quickly, therefore it’s crucial you are really constantly up to date on the best way to address your own target users. There are most different hues and nuances to be familiar with here, very you’ll need to ensure you will get this appropriate. We recommend using the services of a native presenter or a specialist in application localisation and culturalisation.

Social networking is very popular in Korea, so consider offering people personal login choices to create their services. The 4 best login solutions in Korea tend to be: Kakao, NAVER, Google, and fb. Prevent providing programs that Korean consumers won’t know about, like WeChat or WhatsApp.

Sample: These software prioritise the most famous login alternatives for Korean customers: Kakao, NAVER, Google, and Twitter.

Be mindful around specific subject areas, particularly disputed countries and politically painful and sensitive records – which may be best averted.

6 Cellphone application individual acquisition technique

Bing Play: With Google Play, it is possible to receive users to pre-register and build very early access to your app. The user program in Korea’s Google Enjoy shop can somewhat different, and also more slots for banners where you can promote your app. By producing locally appropriate coupons, you’ll have the opportunity to can be found in the ‘Deals & Promo’ section.

Using the internet: Korea are an incredibly advanced marketplace for internet marketing. YouTube is big right here, and myspace, Instagram and regional systems Band and KakaoStory may also be popular among Koreans.

Off-line: Print marketing and advertising in Korea features largely used the downward worldwide development – but television remains strong. You might also consider running focused real time occasions in almost any parts of Seoul, and there are numerous offline professional organizations who is going to help you with this.